We’re an independent, strategically-led, creative agency. We blend leading-edge psychology, creativity and technology to help Challengers and Underdogs take a bigger bite.
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We give Challengers an unfair advantage
We’re an independent, strategically-led, creative agency. We blend leading-edge psychology, creativity and technology to help Challengers and Underdogs take a bigger bite.
NobleOak
How adding nobility drove 234% ROI
If you think about it, insuring your life – when you yourself don’t benefit – is actually a noble act. One that deserves the support of a life insurance company you can actually trust. By harnessing a firmly tongue-in-cheek embodiment of the brand through a ‘nobleman’ and Bletchley (his long suffering man servant) we were able to establish brand linkage and memorability while attaching a set of noble values reflective of a largely lost, more trustworthy world.
What we do
It’s challenging being a challenger. To rattle the category you need to take risks – but the stakes are higher when you don’t have the deep pockets of your competitors, so make sure you’re getting the right advice. That’s why we make accessing experienced talent affordable. We get it. We’re a challenger too.
What we do
It’s challenging being a challenger. To rattle the category you need to take risks – but the stakes are higher when you don’t have the deep pockets of your competitors, so make sure you’re getting the right advice. That’s why we make accessing experienced talent affordable. We get it. We’re a challenger too.
Our Clients
Our Clients
