About Us
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Hirtenstraße 19, 10178 Berlin, Germany

+49 30 24041420

ouroffice@any.com

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Challengers Putting the fight into Advantage Unlocking unfair The Nobleman for NobleOak more search How nobility drove 70% 2.5M+ accounts How forgetting less created GoGet Drives members Freedom from CarMonogamy Taylors Temp Sensors wine cooler +44% Sales flow From making to get here 9,814 miles and 151 years thought. Do Good. It's a simple

We give Challengers an unfair advantage.

We’re an independent, strategically-led, creative agency. We blend leading-edge psychology, creativity and technology to help Challengers and Underdogs take a bigger bite.

We give Challengers an unfair advantage

 

We’re an independent, strategically-led, creative agency. We blend leading-edge psychology, creativity and technology to help Challengers and Underdogs take a bigger bite.

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NobleOak

 
How adding nobility drove 70% more search

If you think about it, insuring your life – when you yourself don’t benefit – is actually a noble act. One that deserves the support of a life insurance company you can actually trust. By harnessing a firmly tongue-in-cheek embodiment of the brand through a ‘nobleman’ and Bletchley (his long suffering man servant) we were able to establish brand linkage and memorability while attaching a set of noble values reflective of a largely lost, more trustworthy world.

 
 
 

What we do

It’s challenging being a challenger. To rattle the category you need to take risks – but the stakes are higher when you don’t have the deep pockets of your competitors, so make sure you’re getting the right advice. That’s why we make accessing experienced talent affordable. We get it. We’re a challenger too.

What we do

It’s challenging being a challenger. To rattle the category you need to take risks – but the stakes are higher when you don’t have the deep pockets of your competitors, so make sure you’re getting the right advice. That’s why we make accessing experienced talent affordable. We get it. We’re a challenger too.

BRAND STRATEGY
the foundation of unfair advantage
BRANDING
your first and last impression
CREATIVE CAMPAIGNS
the leap that sparks growth
CVPs
the fundamentals of value
DIGITAL
the foundation of relationship
ACTIVATIONS
getting consumers moving
PR
sparking the right narrative
OUTSOURCED CMO
high level thinking without the overhead
RESEARCH
the sharpest insights always win
SOCIAL MEDIA
win where people really live
EMPLOYER BRANDING
employees, not customers come first
PACKAGING
win in the last three feet
BRAND STRATEGY the foundation of unfair advantage
BRANDING your first and last impression
CREATIVE CAMPAIGNS the leap that sparks growth
CVPs the fundamentals of value
DIGITAL the foundation of relationship
ACTIVATIONS getting consumers moving
PR sparking the right narrative
OUTSOURCED CMO high level thinking without the overhead
RESEARCH the sharpest insights always win
SOCIAL MEDIA win where people really live
EMPLOYER BRANDING employees, not customers come first
PACKAGING win in the last three feet

Our Clients

Nestle logo
JD_logo
Rest_logo
CancerCouncil_logo
PayID logo
TaylorsWines_logo
KITKAT_logo
GoGet_logo
AirRoad_logo
Metcash_logo
TourismFiji_logo
MilkyBar_logo
NobleOak_logo
AFFW_logo
Allens_Logo

Our Clients

Nestle logo
JD_logo
Rest_logo
CancerCouncil_logo
PayID logo
TaylorsWines_logo
GoGet_logo
AirRoad_logo
Metcash_logo
TourismFiji_logo
NobleOak_logo
Allens_Logo
MilkyBar_logo
AFFW_logo